Zed’s Presents Its Master Content Provider (MCP) Service

Zed, the world’s leading mobile entertainment company, presented at CTIA Wireless I.T. & Entertainment 2009 in San Diego, its Master Content Provider (MCP) service, now already enjoyed by more than 600 million mobile users worldwide.

Zed’s MCP is a management service that allows Zed to boost revenues for its mobile operator and entertainment company partners through effective content management, portal and multichannel optimization, and customer intelligence. More than 32 operators worldwide have already partnered with Zed on this one-stop-shop solution leveraging Zed’s in-house expertise and more than 10 years experience in the digital entertainment and wireless industries.

“With MCP, Zed’s mobile operator partners have grown content related ARPU by four times,” said Antonio Baena, General Manager of Zed.

Zed’s MCP includes a portfolio of premium content from major media organizations and its own state-of-the-art Intellectual Property and content catalogue. Content and services are delivered though a centrally managed (end-to-end) multichannel platform, which allows Zed to produce and deliver content in a feature rich retail environment, sourcing best practices from the digital world such as dynamic and customized content, user reviews and community. Content and delivery is then complemented by a personalized marketing approach which includes handset and interface layout across multiple operating systems, promotions, cross selling, billing, pricing, customer intelligence and customer care. This centralized and hosted approach has proven successful in its ability to dramatically grow mobile content revenues.

Complexities in the current U.S. mobile ecosystem make it challenging for media, entertainment and related industries to maximize opportunities to market and distribute their content in the industry. MCP resolves some of these complexities by helping entertainment partners to distribute their content, such as music, games, videos and applications, by transcoding and preparing it for mobile and web distribution. Zed’s expertise then determines the best merchandising plays for entertainment content across multiple distribution channels, maximizing content related average revenue per user.