Zed partners with FusionOne, leading provider of mobile content portability services in the USA

Zed has signed a partnership agreement with FusionOne, the leading provider of mobile content portability services. As a result, mobile phone subscribers of FusionOne in the USA can now move downloaded applications from Zed from one mobile device to another using FusionOne’s Handset Transfer Solution.

The Handset Transfer Solution, the only comprehensive service of its kind that includes the transfer of purchased mobile applications, enables mobile carriers to preserve and grow revenue streams derived from content sales by ensuring that when customers get a new phone their downloaded applications are transferred to the new handset.

“We are very pleased to partner with FusionOne’s Handset Transfer Solution,” said J. Mays, Senior Director of Business Development at Zed USA. “Not only does it transfer existing applications and help maintain customer loyalty, but it can also strengthen our partners’ relationships by recommending new content based on their past purchase history.”

A recent survey of 4,000 mobile users by independent research house Coleman Parkes revealed that more than three quarters of them, seventy-eight percent (78%) are concerned about losing mobile content when upgrading their handsets. Ninety-six percent (96%) saw value in a service that could automatically transfer content from an old phone to a new one.